Creative Rec Interview on Format.Com

Nothing like the common sneaker brand, Creative Recreation looks towards runways and high fashion around the world for inspiration. Launched in Orange County, California in 2002, Creative Recreation sought to fill a void within the footwear market.
To co-founders, Robert Nand and Rich Cofinco, there was a clear gap between unsightly athletic sneakers and stuffy dress shoes, thinking that it had been a virtually untouched market. The gap was so grand that they didn’t even feel the need to define a particular demographic. “We don’t have a demographic,” tells Nand. “We want to be known as a company that makes footwear. We do everything we can to not get stuck in one demographic or another.”

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